Company History
Purely Essential Fruit and Vegetable Wash from Environné is the original produce wash, created in 1987 by renowned scientist Dr. Donald C. Atkins. Working mom, Diane Mahoney, learned about the product and became passionate about the need for it when she explored the impact of pesticides on child brain development. In 1996, she purchased the company and began a David vs. Goliath fight to alleviate pesticides and toxins on the produce we eat. Intent on making the company research-based, she continually invested in laboratory research to test the product’s efficacy, refining it over the years to assure optimum results and safety. Under Diane’s guidance as CEO, Environné became a pioneer in the emerging field of food safety, leading the way in consumer education and advocacy. In 2014, the company rebranded its product’s as “Purely Essential” to more clearly communicate the important benefits it offers.
Parent Tested, Parent Approved
Purely Essential (formerly Environné Fruit and Vegetable Wash) has been awarded the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval. Environné was among many entries from across North America competing to earn the PTPA™ Seal. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience.